The New Year is just around the corner and that means it is New Year’s Resolution time. As you probably know, one of the most popular New Year’s Resolutions is to lose weight; will you help your customers on their arduous journey to getting healthy? Or will you New Year’s Resolutions be focused on improving [...]
Do you have what it takes to satiate the hungriest of the hungry? Baseball fans and players alike will be working up monstrous appetites this upcoming season, and you need to be ready. College baseball starts mid-February and major league starts March 31st—that’s just enough time to get your menu and marketing in order.
Watch out Bambi! Thousands of hunters are waking up at the crack of dawn, hiking deep into the frigid forest and waiting hours and hours just to get a glimpse—and hopefully a shot—at that big, beautiful 12-point buck. Hunting season is a long-standing tradition in my family. Despite ‘hunting’ for weeks on end, I haven’t [...]
Let’s face it: practically everybody has a Facebook page; including your mom, Great Aunt Tilda and even your favorite restaurants. Yes, it would seem as though social media is the latest and greatest in communication, connection and marketing. However, according to MarketingLand.com social media may not yield the results many businesses expect. A recent report [...]
Did you know that America’s obsession with pizza was jump started by WWII soldiers returning from Italy with a hankering for the delicious dish? National Pizza Month was created by Gerry Durnell, the founder of Pizza Today magazine. Durnell chose October because it was the first month his magazine was published. National Pizza Month has [...]
Color. It seems trivial, but don’t diminish the subtle power color adds to your marketing. Have you ever noticed how many restaurants have red in their logo, marketing, or decor? It’s not by accident. Red is the color of passion and instinct. Literally speeding up the metabolism, red makes you feel hungry. Did you know [...]
The Age of Information? I think not, I prefer to think of our era as the Age of Expression. Self-expression—in business and particularly marketing—is not only encouraged, it is rewarded; clients want to feel like a friend, not just another nameless customer. Can you pin-point a few adjectives that accurately describe your pizza personality? If [...]
Pinterest has become a social media darling, but can it help you sell more pizza? For those who have yet to play with it, Pinterest is a virtual “pinboard” that allows you to organize and share information…mostly visually…through a range of boards you create. You do have to get an invite in order to [...]
Magnets USA and our production team headed by Don Martin worked with a client to find an innovative answer to an odd problem. ReStore is a retail store for Habitat for Humanity. They raise funds to build homes for underprivileged people by selling old home furnishings and construction materials that are donated, usually by [...]
“Wow. That’s a nice business card.” When you hear that, you know you have made an impression. As a restaurant owner, you have a need to make a professional impression nearly every day. Whether you are talking to a new supplier, with a potential landlord or a person who wants to partner with your parlor [...]
