If you are a national pizza brand, where is the best advertising space in the world? Is it Times Square?
If you are an independent pizzeria, is it the highest traffic billboard in your neighborhood?
No… not if you want the most directly relevant advertising impressions at the lowest cost. The best advertising space in the world is your customer’s refrigerator.
Research from Nation’s Business (1996), says that family members may visit the refrigerator as many as 11 times a day. What if there was a way to place your ad on their refrigerator? What would it be worth if one adult family member saw your ad 11 times a day for a month? Would you pay $0.0006 each time? Would you pay $0.00005 each time for a year?
Is there a better time to advertise than when a hungry customer is visiting his or her refrigerator for something to eat? Can there be a better message than a reminder to call or visit your pizzeria now for a hot and delicious pizza?
®, produces top quality pizza magnets for as little as 13 cents each in quantities of 1000. Pizza Magnets can include your brand identification or pizzeria information in business card shape, pizza slice shape or round shape. Your identification can appear on a Pizza Calendar Magnet, Pizza Sports Schedule Magnet or Pizza Delivery Vehicle Door Magnet. Your menu, your specials, your promotional offers can appear on Pizza Custom Coupon Calendar Magnet or Pizza Menu or Pizza Specials Magnetic Cards. There’s no limit to the creative application of advertising magnets. There’s no better advertising value than pizza magnets.
Visit Magnets USA® online at www.MagnetsUSA.com or at the Magnets USA® booth at Pizza Expo. Order Pizza Magnets at the trade show for additional discounts.
Robert Lusk is Marketing Manager at Magnets USA®, Marketing You Better since 1992 with top quality, made in USA custom marketing magnets.